| Number of Stores | Type | Answer | % Correct |
|---|---|---|---|
| 325 | Discount | Kmart Australia | 94%
|
| 57 | Middle-Luxury | Myer | 81%
|
| 124 | Discount-Middle | Target Australia | 81%
|
| 178 | Discount | Big W | 77%
|
| 39 | Luxury | David Jones Limited | 65%
|
| 59 | Middle | Harris Scarfe | 26%
|
| 86 | Off-Price | TK Maxx | 26%
|
| 19 | Discount | Dimmeys | 10%
|
| 3 | Luxury | Harrolds | 6%
|
| 3 | Luxury | Peter's of Kensington | 6%
|