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Definition
Term
When the quantity demanded is greater than the quantity supplied.
Shortage
Two or more businesses joining together to maximise joint profits
Cartel Conduct
The price at which the total quantity demanded is equal to the total quantity supplied. There is no shortage or surplus and the market is in a state of rest.
Equilibrium Price
A company's ability to influence prices and market conditions.
Market Power
When individual companies market their products under separate and distinct brand names
Multibranding
As the price of a product increases, the total quantity supplied increases, and when the price decreases, the total quantity supplied decreases.
The Law of Supply
Setting prices so low as to force a competitor out of the market
Predatory Pricing
Describes how the forces of demand and supply influence relative prices of goods and services which then ultimately determines the way productive resources are allocated in the economy.
Price Mechanism
As the price of a product increases, the total quantity demanded decreases. As the price decreases, the total quantity demanded increases.
The Law of Demand
Factor income that is left over after taxes have been paid and government transfers have been received.
Disposable Income
The willingness or ability of suppliers or producers to produce/and or sell.
Supply
When the quantity supplied is greater than the quantity demanded.
Surplus
When businesses charge different prices to different consumers for the same product
Price discrimination
The price of one good or service divided by (in comparison to) the price of another good or service.