| Rank | Industry | Country | Answer | % Correct |
|---|---|---|---|---|
| 1. | Technology | USA | Apple | 95%
|
| 7. | Technology | South Korea | Samsung | 84%
|
| 9. | Restaurants | USA | McDonald's | 83%
|
| 4. | Technology | USA | Microsoft | 78%
|
| 3. | Beverages | USA | Coca-Cola | 77%
|
| 6. | Automotive | Japan | Toyota | 77%
|
| 17. | Sporting Goods | USA | Nike | 75%
|
| 11. | Automotive | Germany | BMW | 71%
|
| 38. | Automotive | USA | Ford | 69%
|
| 2. | Technology | USA | 69%
| |
| 62. | Sporting Goods | Germany | Adidas | 67%
|
| 19. | Automotive | Japan | Honda | 62%
|
| 10. | Retail | USA | Amazon | 61%
|
| 24. | Beverages | USA | Pepsi | 61%
|
| 44. | Automotive | Germany | Audi | 60%
|
| 50. | Luxury | Italy | Gucci | 59%
|
| 23. | Technology | USA | 58%
| |
| 35. | Automotive | Germany | Volkswagen | 55%
|
| 58. | Electronics | Japan | Sony | 54%
|
| 27. | Retail | Sweden | Ikea | 53%
|
| 39. | Auomotive | South Korea | Hyundai | 52%
|
| 75. | Restaurant | USA | KFC | 52%
|
| 49. | Automotive | Japan | Nissan | 46%
|
| 12. | Automotive | Germany | Mercedes-Benz | 45%
|
| 74. | Automotive | South Korea | Kia | 43%
|
| 20. | Luxury | France | Louis Vuitton | 43%
|
| 13. | Media | USA | Disney | 42%
|
| 67. | Restaurant | USA | Starbucks | 40%
|
| 89. | Alcohol | Netherlands | Heineken | 38%
|
| 5. | Business Service | USA | IBM | 36%
|
| 56. | Automotive | Germany | Porsche | 36%
|
| 69. | Luxury | Italy | Prada | 36%
|
| 31. | Alcohol | USA | Budweiser | 35%
|
| 36. | Beverages | Switzerland | Nescafe | 34%
|
| 8. | Diversified | USA | General Electric | 33%
|
| 30. | Apparel | Spain | Zara | 33%
|
| 18. | Technology | USA | HP | 32%
|
| 52. | FMCG | Switzerland | Nestle | 32%
|
| 88. | Technology | China | Huawei | 31%
|
| 21. | Apparel | Sweden | H&M | 30%
|
| 61. | Financial Services | USA | VISA | 30%
|
| 76. | Financial Services | USA | MasterCard | 29%
|
| 84. | Alcohol | USA | Jack Daniels | 27%
|
| 32. | Retail | USA | EBay | 26%
|
| 14. | Technology | USA | Intel | 25%
|
| 93. | Alcohol | Mexico | Corona | 24%
|
| 78. | Energy | Netherlands | Royal Dutch Shell | 24%
|
| 85. | Automotive | USA | Chevrolet | 23%
|
| 86. | Transportation | USA | FedEx | 23%
|
| 41. | Luxury | France | Hermes | 23%
|
| 37. | Financial Services | Hong Kong | HSBC | 23%
|
| 60. | Diversified | India | Tata | 23%
|
| 25. | Financial Services | USA | American Express | 22%
|
| 65. | Electronics | Japan | Panasonic | 22%
|
| 33. | Financial Services | USA | J.P.Morgan | 21%
|
| 29. | Transportation | USA | UPS | 21%
|
| 47. | Electronics | Netherlands | Philips | 20%
|
| 94. | Alcohol | Russia | Smirnoff | 19%
|
| 73. | Luxury | UK | Burberry | 18%
|
| 45. | Financial Services | USA | Citi | 18%
|
| 70. | Financial Services | Spain | Santander | 17%
|
| 53. | Diversified | Germany | Siemens | 17%
|
| 81. | Beverages | Germany | Sprite | 17%
|
| 15. | Technology | USA | Cisco | 16%
|
| 98. | Automotive | UK | Mini | 16%
|
| 97. | Financial Services | USA | PayPal | 16%
|
| 40. | Electronics | Japan | Canon | 15%
|
| 80. | Transportation | Germany | DHL | 15%
|
| 100. | Technology | China | Lenovo | 15%
|
| 43. | FMCG | France | L'OReal | 15%
|
| 46. | Financial Services | USA | Goldman Sachs | 14%
|
| 16. | Technology | USA | Oracle | 14%
|
| 82. | FMCG | Denmark | Lego | 13%
|
| 57. | Luxury | France | Cartier | 12%
|
| 87. | Financial Services | USA | Morgan Stanley | 12%
|
| 91. | Apparel | USA | Ralph Lauren | 12%
|
| 26. | Technology | Germany | SAP | 12%
|
| 59. | Diversified | USA | 3M | 11%
|
| 54. | Financial Services | Germany | Allianz | 11%
|
| 28. | FMCG | USA | Pampers | 11%
|
| 55. | FMCG | USA | Colgate | 10%
|
| 34. | FMCG | USA | Kelloggs | 10%
|
| 42. | Business Services | Ireland | Accenture | 9%
|
| 48. | Financial Services | France | AXA | 9%
|
| 68. | Technology | USA | Adobe | 8%
|
| 51. | FMCG | Spain | Danone | 8%
|
| 22. | FMCG | USA | Gillette | 8%
|
| 79. | Automotive | USA | Harley Davidson | 8%
|
| 83. | Diversified | USA | John Deere | 8%
|
| 92. | Alcohol | UK | Johnnie Walker | 8%
|
| 90. | Media | USA | MTV | 8%
|
| 96. | Apparel | Germany | Boss | 7%
|
| 72. | Diversified | USA | Caterpillar | 7%
|
| 77. | FMCG | USA | Johnson&Johnson | 7%
|
| 64. | Media | USA | Discovery | 6%
|
| 99. | Alcohol | France | Moet&Chandon | 5%
|
| 66. | Luxury | USA | Tiffany&Co | 5%
|
| 71. | Business Services | USA | Xerox | 5%
|
| 95. | FMCG | USA | Kleenex | 3%
|
| 63. | Media | USA | Thomas Reuters | 1%
|