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Marketing Vocabulary - Statistics
General Stats
- This quiz has been taken 103 times
- The average score is 9 of 25
Answer Stats
| Hint | Answer | % Correct |
|---|---|---|
| Marketing to other companies, rather than to individual consumers. | B2B | Business to business | 76%
|
| Calling people who have never heard about a brand to sell them products or services. | {Cold} calling | 59%
|
| Misleading headlines or ads that trick users into clicking on them. | Clickbait | 56%
|
| A story about someone's experience with a product or service and how it benefitted them. | {Case} study | 52%
|
| Collecting data to understand the audience's preferences and find out what competitors are doing. | Market {research} | 52%
|
| The group of people who share similar characteristics and are most likely to be interested in a product or service. | {Target} audience | 51%
|
| (of social media content) Receiving skyrocketing and unexpected amounts of engagement. | Going {viral} | 48%
|
| A measure of how thoroughly advertising for a company has saturated media, especially social media. | Brand {awareness} | 41%
|
| Marketing or up talking a brand arranged with a social media celebrity. | {Influencer} marketing | 41%
|
| Maintaining a website or content to improve its visibility and ranking in search engine results. | SEO | Search engine optimization | 36%
|
| The button on a website that encourages action, like making a purchase. | CTA | Call to action | 35%
|
| A measure of how people interact with social media content via likes, comments, shares, and saves. | Social media {engagement} | 32%
|
| The creation of a unique and recognizable identity (both visual and non-visual) for a product or a company. | Branding | 31%
|
| A page designed to promote one specific product or offer and get visitors to do one thing, like download a freebie or buy something. | {Landing} page | 31%
|
| The percentage of visitors who take the desired action on a website, e.g. signing up for a newsletter or purchasing a product. | {Conversion} rate | 28%
|
| The division of customers into groups based on shared characteristics. | Customer {segmentation} | 28%
|
| The process customers go through before they buy a product or service. | Customer {journey} | 27%
|
| A metric used to determine whether the net income realized from an investment exceeds the investment itself, and by how much. | ROI | Return on investment | 25%
|
| The trait or traits that make(s) a product or service different from the competition. | USP | Unique selling proposition | 24%
|
| A cohesive set of marketing activities designed to achieve a specific goal. | Campaign | 22%
|
| A type of content that presents statistics and other information in an easy-to-read, well-designed image. | Infographic | 22%
|
| A potential buyer who has engaged with a brand in the past and are likely to make a purchase in the future. | Lead | 13%
|
| The written or recorded opinions an individual or business has about a product or service. | Testimonial | 13%
|
| Marketing a brand via any written, audio, or video medium. | {Content} marketing | 12%
|
| Setting everything up for new customers so they can use a product or service effectively with minimal ramp-up time. | Onboarding | 12%
|
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