| Industry | Brand | % Correct |
|---|---|---|
| Technology | Apple | 95%
|
| Beverages | Coca-Cola | 78%
|
| Restaurants | McDonald's | 75%
|
| Technology | Microsoft | 73%
|
| Technology | Samsung | 73%
|
| Automotive | BMW | 61%
|
| Automotive | Toyota | 61%
|
| Automotive | Mercedes-Benz | 59%
|
| Beverages | Pepsi | 58%
|
| Technology | 56%
| |
| Technology | Sony | 48%
|
| Automotive | Honda | 44%
|
| Retailing | Wal-Mart | 43%
|
| Automotive | Audi | 39%
|
| Technology | Amazon.com | 36%
|
| Technology | IBM | 36%
|
| Apparel | Nike | 36%
|
| Automotive | Volkswagen | 31%
|
| Technology | Dell | 27%
|
| Technology | Nokia | 27%
|
| Alcohol | Budweiser | 26%
|
| Leisure | Disney | 22%
|
| Technology | Intel | 22%
|
| Telecom | AT&T | 20%
|
| Luxury | Louis Vuitton | 19%
|
| Consumer Packaged Goods | Nestle | 18%
|
| Retailing | H&M | 15%
|
| Financial Services | Visa | 15%
|
| Retailing | IKEA | 14%
|
| Technology | Cisco | 13%
|
| Diversified | Siemens | 13%
|
| Financial Services | HSBC | 12%
|
| Technology | Oracle | 12%
|
| Technology | Hewlett-Packard | 11%
|
| Financial Services | American Express | 10%
|
| Technology | Nintendo | 9%
|
| Diversified | General Electric | 8%
|
| Consumer Packaged Goods | Kellogg's | 7%
|
| Consumer Packaged Goods | L'Oreal | 7%
|
| Consumer Packaged Goods | Colgate | 6%
|
| Beverages | Nescafe | 6%
|
| Technology | Canon | 5%
|
| Consumer Packaged Goods | Kraft | 5%
|
| Technology | SAP | 5%
|
| Consumer Packaged Goods | Pampers | 4%
|
| Consumer Packaged Goods | Gillette | 3%
|
| Retailing | Home Depot | 3%
|
| Media | ESPN | 2%
|
| Consumer Packaged Goods | General Mills | 2%
|
| Consumer Packaged Goods | Johnson's | 0%
|