| Business | Answer | % Correct |
|---|---|---|
| Groceries | Jewel-Osco | 72%
|
| Chewing Gum | Wrigley | 72%
|
| Burger | McDonald's | 64%
|
| Hardware | Ace | 60%
|
| Newspaper | Chicago Tribune | 56%
|
| Pharmacy | Walgreens | 48%
|
| Commercial Airline | United Airlines | 44%
|
| Aluminium Foil | Reynolds Wrap | 40%
|
| Airplanes | Boeing | 36%
|
| Retail | Sears | 36%
|
| TV | WGN | 36%
|
| Groceries | Dominick's | 32%
|
| Pizza | Giordano's | 28%
|
| Insurance | Allstate | 24%
|
| Beer | Goose Island | 24%
|
| Hotel | Hyatt | 24%
|
| Beer | MillerCoors | 20%
|
| Groceries | Aldi | 16%
|
| Credit Card | Discover | 16%
|
| Burger | Portillo's | 16%
|
| Pizza | Uno | 16%
|
| Insurance | Aon | 12%
|
| Coffee & Tea | Argo Tea | 12%
|
| Insurance | Blue Cross Blue Shield | 12%
|
| Food Manufacturing | Vienna Beef | 12%
|
| Chicken | Brown's | 8%
|
| Bank | Northern Trust | 8%
|
| Sandwich | Potbelly Sandwich Works | 8%
|
| Mattress | Serta | 8%
|
| TV | Big Ten Network | 4%
|
| Bank | BMO Harris Bank | 4%
|
| Food Manufacturing | Kraft | 4%
|
| Sports | Riddell | 4%
|
| Gas | Road Ranger | 4%
|
| Pizza | Rosati's | 4%
|
| Architecture | Skidmore, Owings & Merrill | 4%
|
| Food Manufacturing | US Foods | 4%
|
| Retail | Crate & Barrel | 0%
|
| Telecommunications | Motorola | 0%
|
| Food Manufacturing | Oscar Mayer | 0%
|
| Food Manufacturing | Tropicana | 0%
|