Business def paper 1

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Last updated: March 3, 2026

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Hint	Answer
dynamic market	a market that is subject to rapid change
market orientation	GS based off the needs and wants of consumers
market segmentation	dividing a whole market into specific groups with similar characteristics
qualitative	opinions
poly	fully adapts
quantitative	facts
market mapping	plots gs in a market to spot a gap in the market
design mix	aesthetics, function, cost
emotional branding	building a bran that appeals to a consumers emotional needs
distribution	getting products to the right place for customers at the right time
centralised structure	when decisions are made by management
geo	some adaptation

Hint	Answer
decentralised	branches have more control
Mayo	motivation increases when employees feel involved
Taylor	piece rate pay
herzberg	2 factor
paternalistic	employees considered when making decisions
BRICS	brazil russia india china sa
MINT	mexico indonesia nigeria turkey
globalisation	when economies become more interconnected
outsourcing	moving a department to an external provider
ehtno	no adaptation
global niche	smaller specialised parts of the global market
glocalisation	adapting a global good to meet differing tastes

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