Why We Select Certain Media (2)

UGA: people use media

UGA: people are aware of their

UGA: strong or weak media

UGA: experiences with medium in the past

UGA: typical methodology

UGA: empirical findings

UGA: limitations 1 self-reports are critical because of

UGA: limitations 2 needs may be triggered by

SE: different levels of media usage

SE: selection process is

SE: expected benefit of information is greater than

SE: people turn to media content that matches

SE: Typical Methodology; selection scenarios typical methodology

SE: moderating variables are

SE Classic Study (Attitudinal effects on selective exposure): participants browsed online search results that featured attitude-___ and attitude-___ messages associated with sources of either high or low ___, then the ___ reading was tracked

SE Classic Study: Results; participants spent less time with attitude-___ messages compared to attitude-___ messages

SE Classic Study: Results; pattern was particularly pronounced among participants with ___ attitude importance, low importance fostered exposure to high-___ messages

SE: limitations

MM: at first, we select media offers

MM: we experience what effects this medium has

MM: if a medium has improved our mood, we are more likely to

MM Factors that influence our selection: Hedonic valence (something that is hedonically positive leads to a ___), Excitation potential (too high or too low excitation is ___), Absorption potential (ability of a medium to ___ the current cognitive and emotional ___), Semantic affinity (only if the mood is ___, content with a high semantic affinity to the ___ state is selected)

MM Typical Methodology: experimentally inducing differetn moods and

MM Classic Study (MM through TV): induced unpleasant states of ___ in their participants. One group was then given a ___ task (___ excitation) and the other group was told there was a ___ measurement (___ exitation)

MM Classic Study: Participants were allowed to watch TV while waiting. The TV offered three ___ and three ___ programs

MM Classic Study: Results; Hypothesis was only partially supported. Calming material was generally selected ___. Under-stimulated participants chose significantly more ___ media content than over-stimulated ones.

MM Limitations: mood is not the only aspect that

MM Limitations: how can MM explain our interest in

SFP: Terror Management; sad media can offer a "safe" exposure to

SFP: Social Comparison; observing movie characters in worse situations could make the movie recipients feel

SFP: Hedonic Perspective; although primary emotions in reaction to the film are negative,

SFP: Appreciation is a state of experience associated with emotions that

SFP: People look for more

SFP: Dual-process model

SFP: grief is a by product of maintaining

SFP: Typical Methodology

SFP Classic Study (Appreciation: Effect of elevating videos on stereotypes): ___ of video (___ of the earth, ___ of humankind, portrayals of human ___, ___ control video) vs. ___ (on an ___ video platform, on ___ with low / high number of ___)

SFP Classic Study: Results; more ___ videos evoked greater ___. Mediated by this feeling, meaningful videos led to more ___ attitudes towards ___ groups

SFP: Limitations