Media & Society (5)

Cultivation Theory: main goal of this research program was to assess the ___ implications of ___

CT: Three-Step Model 1.

CT: Three-Step Model 2. (Cultivation of first order) Using learned facts to ___, prompts trigger ___

CT: Three-Step Model 3. (Cultivation of second order) Generalize perceived facts to produce ___, prompts are processed more

CT: Typical Methodology; assess subject's ___ and correlate it to subject's ___ of X

CT Classic Study (Processing strategy moderates the cultivation effect): participants provided ___ of the ___ of crime, occupations, etc. and reported their TV viewing ___

CT Classic Study: Manipulation of the triggered ___ strategy; Heuristics (provide your estimations ___ with little elaboration) vs. Systematic (be as ___ as possible)

CT Classic Study Results: positive relation bewteen TV viewing ___ and ___-order estimates in the ___ and control group but not in the ___ group

CT: Limitations

Media and State of Knowledge: does the growing amount of information offered by the media lead to ___ of all citizens?

MSK: The Knowledge Gap Hypothesis; Infusion of mass media information into a social system --> population with ___ aquire this information -->

MSK: Gap disappears when recipients are

MSK: Gap widens with

MSK: Typical Methodology; central variables in knowledge gap research are

MSK Classic Study (Mass Media Flow and Differential Growth in Knowledge): Analysis of survey data on ___ ("Will we be able to send satellites into space?)

MSK Classic Study Results: with increasing ___ of the topics over time, correlation to education showed a significant ___. The knowledge gaps between high school degree and college degree are ___.

MSK: Limitations