Why We Talk About Something (3) - Statistics

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Answer Stats

Hint	Answer	% Correct
SoS: 2. Individuals are continuously ___ of isolation	afraid	0%
Quasi-statistical organ of perception; individuals can recognize which ___ are ___ and to what ___	attitudes, strongly represented, extent	0%
AS Classic Study (Agenda-Setting function of mass media): In the 1968 US-American presidential election, the ___ of a group of undecided voters was determined. Based on a content analysis, the authors determined the ___.	audience agenda, media agenda	0%
AS Awareness Model: the public only becomes ___ of topics via the media and considers such topics to be ___ of discussion	aware, worthy	0%
SoS: 4. Results of observation and assessment influence individual behaviour in public, especially willingness to ___ and ___	communicate, speak	0%
AS: Typical Methodology	content analysis, interviews, checking connection	0%
MIP: 4. Rapid Cycle: the speed of the ___ is perceivable to other people and may accelerate ___ even more	distribution, engagement	0%
SoS: 3. ___ causes people to assess the ___ at all times	Fear of isolation, climate of opinion	0%
TsF: Advantages	flexibility, direct feedback, short distance, trust	0%
SoS: 5. Connection of assumptions: interaction leads to the ___, ___ and ___ of public opinion	formation, consolidation, change	0%
AS Priority Model: the audience adopts the ___ of topics as it appears in the media	hierarchy	0%
AS Classic Study: Results; A comparison of the two agendas revealed ___ rank ___	high, correlation	0%
AS Salience Model: media results in the audience classifying hte topics according to the criterion ___ or ___	important, unimportant	0%
Agenda-Setting is a process in which the media agenda	influences the public agenda	0%
Agenda is a ranking of	issue awareness in the media / audience	0%
Spiral Process: cause the opinion of the ___ has a stronger effect, the opinion of the ___ is expressed less and less and is weakened over time	majority, (supposed) minority	0%
TsF: then messages are passed on from the opinion leaders to the “___ on the ___” through ___	man, street, personal communication	0%
Two-step-flow: at first ___ messages reach the ___	media, opinion leaders	0%
MIP: 6. Measured Impact: the effect of the ___ (masses of people ___ to it) is perceivable to others, further motivating them to join in	message, reacting	0%
Mass Interpersonal Persuasion: 1. Persuasive Experience: at the beginning of the process, there is a message or event meant to persuade people (e.g. ___)	moral appeals	0%
MIP Classic Study Results: Users in the social message group were ___ to use the button, to click the ___ to seek out polling place information and to ___	more likely, link, vote	0%
Media coverage is consonant if there is the same ___ across multiple ___	opinion, media institutions	0%
MIP: 3. Social Distribution: the ___ is distributed through a network, which works especially well as the people receive the message from a source who they tend to ___	persuasive message, trust	0%
Public Opinions are opinions that can be expressed ___ without the danger of ___	publicly, isolating oneself	0%
TsF: Typical Methodology	questionnaires, identifying opinion leaders	0%
AS: Media do not ___ instead, they ___	reflect reality one-to-one, filter and weight	0%
MIP: 5. Huge Social Graph: bigger effects through the ___ and ___ of the network	size, interconnectedness	0%
Spiral of Silence: 1. ___ punishes behaviour that deviates from the norm with the ___	Society, isolation of individuals	0%
SoS: Typical Methodology	surveys,	0%
MIP: 2. Automated Structure: social media provide the ___ to easily distribute ___ with a few clicks	technological infrastructure, content	0%
Persuasive communication; communication that represents / advocates a particular ___ of a matter with the ___ to change the ___ of the recipients	view, intend, attitude and behavior	0%
MIP Classic Study (A 61-million-person experiment in social influence and political mobilization on Facebook): Social message group (received message encouraging them to ___, presenting a ___ to polling places, offered "I Voted"-button, showed how many friends had ___, including profile pictures) vs. Informational message group (was shown the same message but ___ the ___ of their friends) vs. Control group (no messages)	vote, link, clicked the button, without, faces	0%
AS: 1) Media influences ___ the public ___ 2) Attribute-Agenda-Setting: Within these issues, certain aspects are mentioned ___ than others	what, thinks about, more often	0%

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