| Letter | Type | Store | % Correct |
|---|---|---|---|
| A | Technology | Apple | 82%
|
| G | Video games | Game Stop | 77%
|
| W | Everything | Walmart | 76%
|
| C | Pharmacy | CVS | 75%
|
| B | Books | Barnes & Noble | 72%
|
| D | Dollar store | Dollar Tree | 70%
|
| I | Furniture | Ikea | 68%
|
| Y | Candles | Yankee Candle | 68%
|
| T | Everything | Target | 65%
|
| H | Home improvement | Home Depot | 63%
|
| V | Lingerie | Victoria's Secret | 63%
|
| K | Discount store | Kmart | 58%
|
| P | Pets | PetCo | 56%
|
| U | Makeup | Ulta | 56%
|
| O | Office supplies | Office Depot | 47%
|
| M | Clothing | Macy's | 43%
|
| S | Clothing, appliances | Sears | 42%
|
| J | Clothing | JCPenney | 38%
|
| R | Technology | Radio Shack | 34%
|
| X | Business services, printing | Xerox | 32%
|
| L | Specific toys | Lego | 25%
|
| F | Clothing | Forever 21 | 22%
|
| N | Clothing | Nordstrom | 18%
|
| E | Clothing | Express | 6%
|
| Z | Clothing | Zumiez | 5%
|
| Q | Clothing | Quiksilver | 1%
|