The Unbreakable Glass

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Glass, but Unbreakable 

Glass—the discovery that revolutionized the whole world in many ways. Nowadays, our homes to jewelry many things consist of glass to some extent. But have you ever wondered about unbreakable glass (literally)? During the 1980s, East Germany created an unbreakable glass by a chemically strengthening process. The purpose for creating the glass is to maximize the glass's life because the raw materials for making the glass were scarcely available in the country. Due to its unbreakable nature, it was the first choice for the customers as a one-time investment. Fast-food shops, pubs, and cafes were the main customers of the glasses. Soon, the glasses became popular all over Europe and the company expanded its product range by including ice-cream glasses, vases, coffee mugs, etc.

 
But as the law of nature says, everything positive comes with negativity. Same happened with the 'Superfest'; the unbreakable nature of the glasses lowered the profit margin exponentially as the customers were purchasing the glasses for only one time, as they would last for decades. As a result, the production unit shut down in 1990, and the 'Unbreakable Glasses' became a piece of history. Today they are highly valued collectibles because of their legacy, rarity, and historical importance. They are considered an innovation in the modern field of glass engineering.
The original Superfest glass with its mark.

Thank You,

SPVK

9 Comments
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Level 61
Oct 24, 2024
Interesting blog!

Kind of funny how making a revolutionary product can destroy the sales

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Level 61
Oct 24, 2024
Very interesting! I love your blogs, they're always so informational.
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Level 60
Oct 26, 2024
Thank You.
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Level 68
Oct 24, 2024
Wow! This is really interesting.

Reminds me of how Singer sewing machines were so durable that nobody ever bought a new one, so then they started making them easily worn out so that they would actually make some sales

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Level 60
Oct 26, 2024
Thank you.
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Level 63
Oct 24, 2024
same thing happened with lightbulbs. incandesants were better in the 1920s
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Level 60
Oct 26, 2024
Yes, the Phoebus Cartel is example of those companies that control the sales and manufacturing of incandescent bulbs in europe and americas.
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Level 65
Oct 25, 2024
lesson: don’t destroy sales
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Level 63
Oct 26, 2024
bring this back!