I propose rephrasing "What online book seller was founded in Seattle in 1994?" as "What amorphous, monopolistic online retailer started out selling books for the sole purpose of surreptitiously mining the data of educated (i.e., affluent) consumers, in 1994?"
Can the "Yukon Gold Rush" be accepted as an answer along with "Klondike Gold Rush"? The former is a widely known and common name for the gold rush, after all