Also maybe you could accept "Federal Express" for "FedEx?"
I guess that explains it for some of the missing cases. Others are still surprising, I guess they are less big then I thought afterall (especially expected some in the car and tech area)
There are lots of P&G brands, but I'd also like to know how Interbrand decide the top brands.
Interbrand's methodology states the real reason, which is that 30% of the brand's revenue has to come from outside of the brand's home region. So, companies based in countries where the domestic market is worth close to jack squat will move up the rankings; while companies with $136 billion dollars in international sales (a figure equivalent to ALL of the business H&M does) won't make the cut if their revenue in their home country is so incredibly massive that this figure accounts for less than 30%.
more than a bit silly.
On the other hand, if your company is headquartered in some European country, penetrating into foreign markets is absolutely essential.
Wal*Mart International in 2016 had sales of $123 billion. But this is only 25% of the $500 billion that the company makes in total. So... Interbrand counts it as 0.
to be fair i only got canon because my calculator was right next to me
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