Communication Theories in Public Relations

Enter ng right communication theories best described in the box
Quiz by gabyheeelle
Last updated: April 10, 2018
First submittedApril 10, 2018
Times taken6
Average score44.4%
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media sets the agenda for what we talk and think about
Agenda Setting
each system moves towards balanced cooperative and mutual adjustment are preferred over control and adoption
Moving Equilibrium
all behaviours are logical to the person behaving
Action Assembly
there is no best way of leading
just one of the many states relationship can take
- occurs when there are more than one choice; the choice closest to compatibility creates less dissonance
cognitive overlap
Captures the notion of parts and wholes
people should be treated as equals regardless of education or background
Job satisfaction(motivator) and job dissatisfaction influence employees motivation
Motivator Hygiene
stakeholder interests one considered to be intrinsically valuable
people are active users of media and selective in the media they use.
Uses and Gratifications
uses one way-communication technique to distribute organizational information.
Public information model
- uses persuasion and manipulation to influence the audience to behave as the orgs desire.(model)
Two way asymmetrical model
consider consumption and its involved behavioural choices and practices as social and cultural phenomenon.
Consumer Culture
identify key publics as well as rest of environment. Why people communicate and when it is most likely they communicate.
if one behaves in a certain way one can expect a certain reward.
People are influenced thru "central" and "Peripheral” routes
Elaboration Likelihood Model
- uses persuasion and manipulation to influence audience to behave as the orgs desire.
Press agentry / publicity
uses communication to negotiate, resolve conflict and promote mutual understanding and respect.
two way symmetrical model
managers should coordinate rather than dictate
democratization of mgmt.
mass media had a direct immediate & powerful effect on the audience.
hypodermic needle
champion interests ordinary people against unresponsive government and corporate structures
Interest group Liberalism
resolution should be achieved thru negotiation, communication and compromise.
. Conflict resolution
study of unstable periodic behaviour
chaos and complexity
uses the metaphor of costs and benefits to predict behaviour.
Social Exchange
- deals with messages aimed at subtly changing the attributes of receives
opinion leaders attending to mass or specialized media are early adopters of new media
Two step flow
has Five discreet stages of awareness, interest, evaluation, trial and adoption
media presents constructs of reality that offers information from limited resources resulting to individual or collective creations of reality.
. Symbolic interactionism
people often feel the need to conceal their opinion when they fall within the minority
spiral of silence
- cluster of beliefs expressed and enacted in symbols and discourse
shaping of views and discussions through selective choice of facts, themes and words.
We can learn new behaviour merely by observing others.
Social Learning
explains people effort to make sense of our behaviour
reconstructive process take place in the process of public communication
reconstructive approach
balance role as advocate for the client with their role as social conscience
. Two way communication
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