Public Relations - History

Quiz by gabyheeelle
Last updated: April 25, 2018
First submittedMarch 3, 2018
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Government agency created to influence U.S Public Opinion regarding American participation in WW1
Committee on Public Information
Regarded as Father of Public Relations
Edward Bernays
Name of the book on Public Relations published by Bernays
Crystallizing Public Opinion
To promote smoking, Edward Bernays staged ______ in 1929. He hired fashion models to march in New York's prominent Easter parade.
Torches of Freedom
An event held to celebrate the 50th anniversary of Thomas Edison's invention of the Light Bulb
Light's Golden Jubilee
At & T hired _______ as vice president to public relations
Arthur W. Page
Year the Public Relations Society of America was founded
Is the world's largest community of Public Relations and communications professionals
Public Society of America
Created by President Dwight Eisenhower to disseminate news and cultural information abroad
United States information agency
In year _____ President Roosevelt created the War advertising council with the aim of mobilizing the advertising industry in support of the war effort
Voice of people is the voice of God
Vox Populi Vox Dei
first corporate public relations department
first presidential press secretary
Amos Kendall
became the first press agent
PT Barnum
time of caesar, used to inform citizens of the action of the government
Acta Diurna
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