Marketing Vocabulary

Read the definition and type the term it defines.

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Last updated: May 4, 2024

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First submitted	May 4, 2024
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Hint	Answer
Marketing to other companies, rather than to individual consumers.	B2B \| Business to business
A measure of how thoroughly advertising for a company has saturated media, especially social media.	Brand awareness
The creation of a unique and recognizable identity (both visual and non-visual) for a product or a company.	Branding
The button on a website that encourages action, like making a purchase.	CTA \| Call to action
A cohesive set of marketing activities designed to achieve a specific goal.	Campaign
A story about someone's experience with a product or service and how it benefitted them.	Case study
Misleading headlines or ads that trick users into clicking on them.	Clickbait
Calling people who have never heard about a brand to sell them products or services.	Cold calling
Marketing a brand via any written, audio, or video medium.	Content marketing
The percentage of visitors who take the desired action on a website, e.g. signing up for a newsletter or purchasing a product.	Conversion rate
The process customers go through before they buy a product or service.	Customer journey
The division of customers into groups based on shared characteristics.	Customer segmentation
(of social media content) Receiving skyrocketing and unexpected amounts of engagement.	Going viral
Marketing or up talking a brand arranged with a social media celebrity.	Influencer marketing
A type of content that presents statistics and other information in an easy-to-read, well-designed image.	Infographic
A page designed to promote one specific product or offer and get visitors to do one thing, like download a freebie or buy something.	Landing page
A potential buyer who has engaged with a brand in the past and are likely to make a purchase in the future.	Lead
Collecting data to understand the audience's preferences and find out what competitors are doing.	Market research
Setting everything up for new customers so they can use a product or service effectively with minimal ramp-up time.	Onboarding
A metric used to determine whether the net income realized from an investment exceeds the investment itself, and by how much.	ROI \| Return on investment
Maintaining a website or content to improve its visibility and ranking in search engine results.	SEO \| Search engine optimization
A measure of how people interact with social media content via likes, comments, shares, and saves.	Social media engagement
The group of people who share similar characteristics and are most likely to be interested in a product or service.	Target audience
The written or recorded opinions an individual or business has about a product or service.	Testimonial
The trait or traits that make(s) a product or service different from the competition.	USP \| Unique selling proposition

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