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Bestselling Swiss watch brands

Name the twenty bestselling Swiss watch brands by market share, as estimated by Morgan Stanley 2020's Swiss watch industry survey. https://luxus-plus.com/en/the-big-winners-in-the-swiss-watch-industry-in-2020/
Includes originally non-Swiss subsidiary brands of Swiss watchmakers.
Quiz by cs93
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Last updated: December 8, 2021
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First submittedDecember 8, 2021
Times taken611
Average score30.0%
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Brand
Owner
1
Rolex
Rolex
2
Omega
Swatch
3
Cartier
Richemont
4
Patek Philippe
-
5
Longines
Swatch
6
Audemars Piguet
-
7
Richard Mille
-
8
Tissot
Swatch
9
TAG Heuer
LVMH
10
IWC
Richemont
 
Brand
Owner
11
Breitling
-
12
Hublot
LVMH
13
Jaeger-LeCoultre
Richemont
14
Tudor
Rolex
15
Vacheron Constantin
Richemont
16
Panerai
Richemont
17
Bulgari
LVMH
18
Breguet
Swatch
19
Blancpain
Swatch
20
Rado
Swatch
canadry
+1
Level 67
Dec 14, 2021
I wonder how long Patek Philippe will hang on to the top five given the decline in their quality and design standards since Thierry Stern inherited the company?

On the other hand, some of the other ultra-pretentious brands resting on their laurels aren't any better.

englishsystem
+1
Level 67
Mar 14, 2022
Luxury watch ownership is more commonly about the chase and subsequent status over the technicals. PP, AP, and Rolex can produce garbage but as long as the production remains limited and the retail exclusivity persists, they'll be at the top.
RudeDog
+1
Level 57
Mar 14, 2022
Only surprise for me in this list was the high ranking of Richard Mille. With such limited supply, I was not expecting them to be the 7th highest in terms of revenues. Good for them.
englishsystem
+1
Level 67
Mar 14, 2022
I think their investment in celebrity adoption has really paid off.
joedimaggio
+1
Level 71
Oct 11, 2022
John Simonian, Richard Mille distributor: "Why bother selling 20 Rolex for 10'000 € when you can sell 1 RM for 200'000 €?"
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