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Bestselling Swiss watch brands - Extreme

Name the fifty bestselling Swiss watch brands by market share, as estimated by Morgan Stanley 2020's Swiss watch industry survey. https://luxus-plus.com/en/the-big-winners-in-the-swiss-watch-industry-in-2020/
Includes originally non-Swiss subsidiary brands of Swiss watchmakers.
Includes watches made in Switzerland by non-Swiss brands.
Quiz by cs93
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Last updated: December 8, 2021
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First submittedDecember 8, 2021
Times taken440
Average score26.0%
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Brand
Owner
1
Rolex
Rolex
2
Omega
Swatch
3
Cartier
Richemont
4
Patek Philippe
-
5
Longines
Swatch
6
Audemars Piguet
-
7
Richard Mille
-
8
Tissot
Swatch
9
TAG Heuer
LVMH
10
IWC
Richemont
11
Breitling
-
12
Hublot
LVMH
13
Jaeger-LeCoultre
Richemont
14
Tudor
Rolex
15
Vacheron Constantin
Richemont
16
Panerai
Richemont
17
Bulgari
LVMH
18
Breguet
Swatch
19
Blancpain
Swatch
20
Rado
Swatch
21
Hermes
-
22
Swatch
Swatch
23
Piaget
Richemont
24
Montblanc
Richemont
25
Gucci
Kering
 
Brand
Owner
26
Van Cleef & Arpels
Richemont
27
Chopard
-
28
Franck Muller
-
29
Mido
Swatch
30
A. Lange & Sohne
Richemont
31
Chanel
-
32
Frederique Constant
-
33
Hamilton
Swatch
34
Victorinox
-
35
Harry Winston
Swatch
36
Certina
Swatch
37
Titoni
-
38
Baume & Mercier
Richemont
39
CK Watch
Swatch
40
Zenith
LVMH
41
C.F. Bucherer
-
42
Oris
-
43
Roger Dubuis
Richemont
44
Mondaine
-
45
Ulysse Nardin
Kering
46
Glashutte Original
Swatch
47
Bell & Ross
-
48
Dior
LVMH
49
Maurice Lacroix
-
50
F.P. Journe
-
+3
Level 75
Dec 14, 2021
Great idea for a quiz!

It's a bit shocking that a proper watchmaker as historic as Girard Perregaux no longer cracks the top 50 while so many meaningless mere brands are in it.

Meanwhile, a joke company like Mille is in the top 10. Just goes to show that there's way too much wealth in way too few hands, plus there's the whole money-laundering side of the industry.

I suppose Lange and Glashütte are included because of their Richemont and Swatch Group ownership, despite being German makers. It would be interesting to see where fellow Saxon company Nomos stacks up; they're easily among the very best when it comes to design and attention to detail.

+2
Level 64
Dec 14, 2021
Please allow for "and" to be used for Bell & Ross. Otherwise great quiz would love to see more watch related content on here.
+1
Level 74
Jun 1, 2023
I dont for a minute believe Richard Mille has a bigger market share than Tissot, TAG or Swatch. The average price of a Mille watch is over $200k. Those lower end price range watches are everywhere.