Who decides what quizzes go into badges?

Who decides what quizzes go into the badges because sometimes they make no sense why they are in there. Specifically, I am referencing the movie maven badge, because i get having disney animated movies as one, and i can understand to an extent having the oscar winners there(though i feel it makes the badge way too oscars and american centric when 3/5 requirements are about the oscars), but i truly dont understand why naming james bond movies is there. It just feels really random.

If i could make just one change to the badge, i would remove the james bond quiz and add the iMDB top 100 films with pictures quiz because i feel like that is a more easy and well known quiz to be used for the movie badge.

But hey, thats just my opinion. What are your thoughts on it?