How Did These Brands Get Their Names?

The word Lego comes from the Danish phrase "Leg godt" which means "play well".

Nike is the Greek goddess of victory.

The name of the compagny derived from the mathematical term "googol" which is a number equals to 10¹⁰⁰. In decimal notation, it is written as the digit 1 followed by one hundred zeroes.

The founder was named August Horch. "Horch!" in German means "hear" and "Audi" is the singular imperative form of "audire" – "to listen" – in Latin.

One of the 2 American founders invented the phrase "Häagen-Dazs" in an attempt to make the brand name Danish-sounding. However, the letters "ä" or digraphs like "zs" do not exist in Danish.

Jesse Shwayder, who founded the company, was a religious man who named his initial cases Samson, after the Biblical strongman.

The full name of the founder is Johann Jacob Schweppe.

Founder was named Adolf "Adi" Dassler, so Adi+Das

Mattel is a combination of "Matt", nickname of Harold Matson, and "El" in Elliot Handler, two of the company's founders

Mars, Inc. was founded in 1911 by American businessman Franklin Clarence Mars.

This name was created to be easily pronounceable in any language, and short enough to fit on a watch face, according to the creator's wishes, Hans Wilsdorf.

Sunglasses are meant to ban sun rays. So Ray+Ban.
By the way, Ray Banner is an invention for this quiz!

Toblerone was created by Emil Baumann & Theodor Tobler 1908. The brand name is a blend formed from Tobler and Torrone, which is a type of nougat.

Harald "Bluetooth" Gormsson was the a king of Denmark and Norway in 10th century. The stories goes he had bad teeth that appeared black or "blue", or that he was fond of blueberries that colored his teeth blue.
Also, the Bluetooth logo is a merging of the Scandinavian runes ᚼ (Hagall) and ᛒ (Bjarkan), Harald's initials.

Kodak was founded by George Eastman and Henry A. Strong in 1892. According to a 1920 ad, the name "was simply invented – made up from letters [...]. It was short and euphonious and likely to stick in the public mind."

Following this advice, the 3 founders chose "Starbo," a mining town in the Cascade Range and from there, the group remembered "Starbuck," the name of a character in the book Moby-Dick.