| Question | Answer | % Correct |
|---|---|---|
| Who conducted the research into conformity? | Asch | 98%
|
| When task difficulty increased, what happened to conformity? | Increased | 83%
|
| When group size increased, what happened to conformity? | Increased until a point - When there were 3 confederates conformity increased to 30%. | 83%
|
| When unanimity was broken, what happened to conformity? | Decreased - Conformity dropped from 33% to 5.5%. | 74%
|
| What are the three variables of conformity? | Task difficulty | 57%
|
| What are the three variables of conformity? | Group size | 55%
|
| When was the study conducted? | 1956 / 1950s | 53%
|
| What percentage of participants didn't even conform once? | 25% | 51%
|
| What are the three variables of conformity? | Unanimity | 49%
|
| What was the overall conformity rate? | 36.8 / 37% | 36%
|
| How many male US undergraduates were in the sample? | 123 | 34%
|
| AO3: What are the main STRENGTHS of Asch's study? | Conformity rates were high - 75% of participants conformed at least once and other studies have found similar results. | 28%
|
| AO3: What are the main LIMITATIONS of Asch's study? | Demand characteristics - Participants may have pretended to conform after guessing the true aim of the study. | 25%
|
| AO3: What are the main STRENGTHS of Asch's study? | Replicable - Asch could control extraneous variables and establish a cause and effect relationship because it was a lab study. | 23%
|
| AO3: What are the main LIMITATIONS of Asch's study? | Lacks ecological validity - Lab studies are artificial so findings can't be generalised to real life. | 15%
|
| AO3: What are the main LIMITATIONS of Asch's study? (HINT: Bond, 2005) | Cultural differences - Conformity in individualistic cultures was 25% whereas in collectivist cultures it was 37%. | 13%
|
| What effects the results of task difficulty according to Lucas (2006)? | Self-efficacy - If the participant has high self-efficacy then they are more independent and confident in themselves. | 13%
|
| AO3: What are the main LIMITATIONS of Asch's study? | Lacks temporal validity - In the 1950s conformity rates were higher because the US was in the grip of McCarthyism. | 11%
|
| AO3: What are the main STRENGTH of Asch's study? | Convincing confederates - Mori (2010) repeated his experiment using polarising glasses and found similar results. | 9%
|
| AO3: What are the main LIMITATIONS of Asch's study? (HINT: Bond, 2005) | Limited range of group size - The maximum group size tested was 9. | 6%
|
| AO3: What are the main LIMITATIONS of Asch's study? | Participant variables - Asch ignored that some people are more likely to conform than others. | 0%
|
| AO3: What are the main STRENGTHS of Asch's study? | Post-study interviews - Participants admitted they weren't pretending and didn't want to be the odd one out/assumed the others were right. | 0%
|