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Description
Term
Price per unit (P) × output (Q)
Total Revenue (TR)
That which a firm makes when average revenue equals average cost
Normal Profit
The cost of producing an additional unit of output, calculated as change in total costs ÷ change in output (ΔTC ÷ ΔQ) or (total cost from producing x+1 units) - (total from selling x units)
Marginal Costs (MC)
Profit that covers the opportunity cost of being in business, being just sufficient to keep the firm in the market
Normal Profit
Economies of scale that arise from the expansion of a firm
Internal Economies of Scale
Internal economies of scale resulting from cheaper rates from advertising agencies, such as how a full page advert does not cost double a half page advert
Marketing Economies
The percentage of turnover in the UK in 2018 that was accounted for by large businesses (250+ employees)
48%
Where a firm produces output at the level of highest total revenue and thus above maximum profit, marginal revenue equaling zero
Revenue Maximisation
That which affects a business's objectives in that if it has just been established it may seek just to break even, whereas if it is more well established it may look to achieve profit and expansion
Time
That which firms might do so as to allow the covering of temporary losses for one product by subsidising it with profits from another, such as is done by Amazon.com
Conglomerate Integration
Description
Term
The cost per unit of output feasible when all factors of production are variable
Long-Run Average Cost
The which often arises where conflicts of interest arise between stakeholders
Satisficing
Total variable costs (TVC) ÷ output (Q)
Average Variable Costs (AVC)
The four factors of production in alphabetical order
Capital, Enterprise, Labour, and Land
That which firms might do so as to ensure control over the supply of and price of materials
Backward Vertical Integration
The additional revenue gained by a firm from selling an additional unit of output
Marginal Revenue (MR)
The which firms might not do so as to; avoid regulatory burdens, minimise overhead costs, maintain flexibility, adaptability, and the close relationship with consumers, maintain quality control, or due to the owner's lifestyle choice
Grow
The factor of production that takes risks, organises production, and earns profit
Enterprise
That which often arises from increased resource costs due to competition, as well as pollution, congestion, and overuse and depreciation of infrastructure
External Diseconomies of Scale
That which price elasticity of demand is when marginal revenue is positive